TY  - GEN
AU  - Linoff,Gordon S.
AU  - Berry,Micahel J.A.
TI  - Data mining techniques: for marketing, sales, and customer relationship management 
SN  - 9788126534722 (pbk.)
AV  - HF5415.125 .B47 2011
U1  - 658.802 
PY  - 2012///
CY  - New Delhi
PB  - Wiley India.
KW  - Business
KW  - Data processing
KW  - Data mining
KW  - Marketing
N1  - Includes index
ER  -