TY  - GEN
AU  - Grigsby,Mike
TI  - Marketing analytics: a practical guide to improving consumer insights using data technique
SN  - 978-0749482169
U1  - 658.8002 
PY  - 2018///
CY  - London
PB  - Mcgraw-Hill
KW  - Marketing
N1  - Includes index
ER  -