Belch, George E. <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
George E. Belch & Michael A. Belch. 
 - 11th ed. 
 - New York :  Mc Graw Hill Education,  2018. 
 - xli, 764p. :  Ill. ; 28 cm 
<br/><br/>Include index 
<br/><br/><label>ISBN: </label>9781259548147 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL