TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 9781259548147 (hbk.)
U1  - 659.1 
PY  - 2018///
CY  - New York
PB  - Mc Graw Hill Education
KW  - Advertising
KW  - Sales promotion
N1  - Include index
ER  -