Berson, Alex <br/><br/>
Building data mining applications for CRM / 
Alex Berson 
 - New York:  McGraw-Hill,  ©2000 
 - xxvii, 510 pages:   illustrations,  23 cm 
<br/><br/>Includes Bibliographical References and index.  
<br/><br/><label>ISBN: </label>9780071344449 (Pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data mining
<br/><br/><label>Dewey Class. No.: </label>658.4038  / BER