TY  - BOOK
AU  - Berson, Alex
AU  - Smith, Stephen
AU  - Thearling, Kurt
TI  - Building data mining applications for CRM
SN  - 9780071344449 (Pbk)
U1  - 658.4038 
PY  - 2000///
CY  -  New York
PB  - McGraw-Hill
KW  - Data mining
N1  - Includes Bibliographical References and index.
ER  -