00325nam a2200121Ia 450000500170000000800410001702000200005808200150007810000180009324500680011194200070017999900170018620240911062038.0210621s9999    xx            000 0 und d  a9788131761076   a658.8bMOH  aMohr, Jakki  0aMarketing of high-technology products and innovations 3rd ed.   cBK  c22814d22814