TY  - BOOK
AU  - Jauch, Lawrence R.
TI  - Business policy and strategic management
SN  - 0071005072
U1  - 658.12 
PY  - 1988///
CY  - New York
PB  - McGraw-Hill Book Company
KW  - Corporate planning
N1  - Includes references ; glossary & index
ER  -