Business essentials for strategic communicators : creating shared value for the organization and its stakeholders /
Matthew W. Ragas and Ron Culp.
- New York, NY : Palgrave Macmillan, c2014.
- xx, 211p. ; 23 cm
Includes references & index.
9781137387738 (hbk.)
2014024432
Business communication. Communication. Corporate culture. Economics. Finance. Public relations.