TY  - GEN
AU  - Ragas,Matthew W.
AU  - Culp,Ron
TI  - Business essentials for strategic communicators: creating shared value for the organization and its stakeholders 
SN  - 9781137387738 (hbk.)
AV  - HF5718 .R34 2014
U1  - 658.45 
PY  - 2014///
CY  - New York, NY
PB  - Palgrave Macmillan
KW  - Business communication
KW  - Communication
KW  - Corporate culture
KW  - Economics
KW  - Finance
KW  - Public relations
N1  - Includes references & index
ER  -