Marketing management / 
Philip Kotler and Kevin Lane Keller. 
 - 15th ed. 
 - New York :  Pearson,  2016. 
 - xxvi, various pages :  . col. ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789332557185 (pbk.) 
<br/><br/><label>LCCN: </label>2012003788 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M35224 2012 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT