TY  - GEN
AU  - Marr,Bernard
TI  - Big data in practice: how 45 successful companies used big data analytics to deliver extraordinary results 
SN  - 9781119231387 (hbk.)
U1  - 658.0557 
PY  - 2016///
CY  - West Sussex, U.K
PB  - Wiley
KW  - Big data
KW  - Consumer behavior
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -