Mikunda, Christian. <br/><br/>
Brand lands, hot spots & cool spaces :  welcome to the third place and the total marketing experience / 
Christian Mikunda. 
 - London ;  Sterling, VA :  Kogan Page,  c2004. 
 - xviii, 221 p. ;  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780749445737 (pbk.) 
<br/><br/><label>LCCN: </label>2004005768 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Special events.
<br/><br/><label>LC Class. No.: </label>GT3405  / .M5513 2004 
<br/><br/><label>Dewey Class. No.: </label>659  / MIK