TY  - GEN
AU  - Brown,Meta S.
TI  - Data mining for dummies
SN  - 9781118893173 (pbk.)
AV  - QA76.9.D343 B76 2014
U1  - 006.3 
PY  - 2014///
CY  - Hoboken, NJ
PB  - John Wiley
KW  - Consumer behavior
KW  - Research
KW  - Data mining
KW  - Marketing research
N1  - Includes references & index
UR  - https://www.loc.gov/catdir/enhancements/fy1617/2014935519-t.html
ER  -