Kotler, Philip <br/><br/>
Marketing management / 
Philip Kotler 
 - 9th ed. 
 - New Jersey :  Prentice-Hall,  1997 
<br/><br/><label>ISBN: </label>9780132613637 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT