Lantos, Geoffrey Paul,  1952- <br/><br/>
Consumer behavior in action :  real-life applications for marketing managers / 
Geoffrey P. Lantos. 
 - Armonk, N.Y. :  M.E. Sharpe,  c2011. 
 - xviii, 629 p. :  ill. ;  28 cm. 
<br/><br/>Includes glossary ; references & Index. 
<br/><br/><label>ISBN: </label>0765620901 (pbk. : alk. paper) 9780765620903 (pbk. : alk. paper) 9780765620903 (pbk.) 
<br/><br/><label>LCCN: </label>2009048086 
<br/><br/><label>Nat. Bib. No.: </label>GBB081196  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015594839  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .L37 2011 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / LAN