TY  - GEN
AU  - Lantos,Geoffrey Paul
TI  - Consumer behavior in action: real-life applications for marketing managers 
SN  - 0765620901 (pbk. : alk. paper)
AV  - HF5415.32 .L37 2011
U1  - 658.8342 
PY  - 2011///
CY  - Armonk, N.Y.
PB  - M.E. Sharpe
KW  - Consumer behavior
N1  - Includes glossary ; references & Index
ER  -