McKean, John, 1956-

Managing customers through economic cycles / John McKean. - Chichester, West Sussex : John Wiley & Sons, c2010. - vi, 256p. ; 24 cm.

Includes references & index.

9780470686201 (hbk.)

2009049241


Business cycles.
Consumer behavior.
Customer relations.
Recessions.

HF5415.5 / .M3853 2010

658.812 / MCK