McKean, John, 1956-
Managing customers through economic cycles /
John McKean.
- Chichester, West Sussex : John Wiley & Sons, c2010.
- vi, 256p. ; 24 cm.
Includes references & index.
9780470686201 (hbk.)
2009049241
Business cycles.
Consumer behavior.
Customer relations.
Recessions.
HF5415.5 / .M3853 2010
658.812 / MCK