Grigsby, Mike <br/><br/>
Marketing analytics :  a practical guide to improving consumer insights using data technique 
Mike Grigsby 
 - 2nd. 
 - London,  Mcgraw-Hill,  2018. 
 - xix, 2045p. :  ill. ;  23cm 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>978-0749482169 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8002  / GRI