Armstrong, Gary. <br/><br/>
Marketing :  an introduction / 
Gary Armstrong ; Philip Kotler and Opresnik, Marc O. 
 - 13th ed.  
 - Noida, India :  Pearson,  c2017. 
 - 669 p. :  ill. ;  28 cm.  
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789332584471 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / ARM