TY  - GEN
AU  - Armstrong,Gary
AU  - Kotler,Philip
TI  - Marketing: an introduction 
SN  - 9789332584471 (pbk.)
U1  - 658.8 
PY  - 2017///
CY  - Noida, India
PB  - Pearson
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -