Hawkins, Del I. <br/><br/>
Consumer behavior :  building marketing strategy / 
Del I. Hawkins  
 - 13th ed. 
 - xxiv, 786p. :  color illustrations ; 26 Cm 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781259232541 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States--Case studies.<br/>Consumer behavior--United States.<br/>Market surveys--United States.
<br/><br/><label>Dewey Class. No.: </label>658.83420973  / HAW