TY  - GEN
AU  - Hawkins,Del I.
AU  - Mothersbaugh,David L.
AU  - Mothersbaugh,Linda L
AU  - Tom,Gail
TI  - Consumer behavior: building marketing strategy 
SN  - 9781259232541 (hbk.)
U1  - 658.83420973 
KW  - Consumer behavior
KW  - United States
KW  - Case studies
KW  - Market surveys
N1  - Includes index
ER  -