Pride, William M., <br/><br/>
Foundations of marketing / 
William M. Pride, O.C. Ferrell 
 - 7th ed. 
 - Boston, MA :   Cengage Learning,   2017 
 - xxvi, 470p. :  ill. ; 27 Cm  
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781305405769 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / PRI