TY  - GEN
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Foundations of marketing
SN  - 9781305405769 (pbk)
U1  - 658.8 
PY  - 2017///
CY  - Boston, MA
PB  -  Cengage Learning, 
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -