Aaker, David   <br/><br/>
Marketing research / 
David A Aaker 
 - 7th ed. 
 - New York:  Wiley,   Ac2001 
 - xvi, 751 pages :   illustrations ;   27 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9971513897 (Pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / AAk