TY  - GEN
AU  - Aaker, David  
AU  - A Kumar, V.
AU  - Day, George S.
TI  - Marketing research
SN  - 9971513897 (Pbk)
U1  - 658.83 
PY  - 2001///
CY  - New York
PB  - Wiley, 
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -