Lury, Giles, <br/><br/>
The marketing complex :  why modern marketers need to manage multiplicity / 
Giles Lury. 
 - xiv, 178 pages ;  23 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780749481124 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / LUR