Kotabe, Masaaki, <br/><br/>
Global marketing management / 
Masaaki Kotabe, &  Kristiaan Helsen. 
 - 9th ed. 
 - New Jersy :  Wiley,  c2023 
 - xxxiv, 750p. :  ill. ;  30cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781119888765 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>International business enterprises
<br/><br/><label>Dewey Class. No.: </label>658.84  / KOT