TY  - BOOK
AU  - Kotabe,Masaaki
AU  - Helsen,Kristiaan
TI  - Global marketing management
SN  - 9781119888765 (pbk.)
U1  - 658.84 
PY  - 2023///
CY  - New Jersy
PB  - Wiley
KW  - Export marketing
KW  - International business enterprises
N1  - Includes index
ER  -