Customer relationship management
concepts, applications and technologies
Prior, Daniel D.
creator
Buttle, Francis
Maklan, Stan
text
London
Routledge
c2024
Fifth edition.
monographic
Daniel Prior, ; Francis Buttle & Stan Maklan.
Includes bibliographical references and index.
Customer relations
658.812 PRI
9781032247441 (pbk.)
20260519074611.0