Marr, Bernard. <br/><br/>
Big data in practice :  how 45 successful companies used big data analytics to deliver extraordinary results / 
Bernard Marr. 
 - West Sussex, U.K :  Wiley,  c2016. 
 - xi, 308 p. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781119231387 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Big data.<br/>Consumer behavior.<br/>Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>658.0557  / MAR