Annacchino, Marc A. <br/><br/>
New product development :  from initial idea to product management / 
Marc A. Annacchino. 
 - Burlington :  Butterworth-Heinemann   2010. 
 - xxxii, 567 p. :  ill. ;  24 cm.   CD-ROM (4 3/4 in.) 
<br/><br/>Includes appendixes & index 
<br/><br/><label>ISBN: </label>9788131206775 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Product management.
<br/><br/><label>Dewey Class. No.: </label>658.575  / ANN