TY  - GEN
AU  - Annacchino, Marc A.
TI  - New product development: from initial idea to product management 
SN  - 9788131206775 (pbk.)
U1  - 658.575 
PY  - 2010///
CY  - Burlington
PB  - Butterworth-Heinemann 
KW  - New products
KW  - Product management
N1  - Includes appendixes & index
ER  -