Goodman, Malcolm.

Creativity and strategic innovation management : directions for future value in changing times / Malcolm Goodman and Sandra M. Dingli. - New York : Routledge, c2017. - xxv, 325 p. : ill. ;

Includes bibliographical references and index.

9781138675100 (pbk.)


Creative ability in business.
Diffusion of innovations.
Technological innovations.

658.4063 / GOO