Smith, P. R. <br/><br/>
Marketing communications :  Integrating Offline and Online with Social Media  / 
PR Smith &  Ze Zook. 
 - 5th ed. 
 - Philadelphia, PA :  Kogan Page,  2011. 
 - xviii, 483 p. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0749461934 0749461942 9780749461935 9780749461942 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>658.802  / SMI