Rao, K.B. <br/><br/>
New innovations in marketing management / 
K.B Rao an Manisha S. Bhatt. 
 - Jaipur :  Horizon Press,  2014. 
 - vii, 243 p. :  ill.  
<br/><br/>Includes bibliography and index.  
<br/><br/><label>ISBN: </label>9789383096282 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAO