TY  - GEN
AU  - Rao, K.B.
AU  - Bhatt, Manisha S. 
TI  - New innovations in marketing management
SN  - 9789383096282 (hbk.)
U1  - 658.8 
PY  - 2014///
CY  - Jaipur
PB  - Horizon Press
KW  - Marketing management.
N1  - Includes bibliography and index.
ER  -