Cravens, David W. <br/><br/>
Strategic marketing / 
David W. Cravens. 
 - 8th ed. 
 - Boston :   McGraw-Hill,  2006 
 - xviii, 670 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780071244329 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.802  / CRA