TY  - BOOK
AU  - Cravens,David W.
TI  - Strategic marketing
SN  - 9780071244329
U1  - 658.802 
PY  - 2006///
CY  - Boston
PB  -  McGraw-Hill
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographical references and indexes
ER  -