Cravens, David W. <br/><br/>
Strategic marketing management cases / 
David W. Cravens, Charles W. Lamb, Victoria L. Crittenden. 
 - 7th ed. 
 - Boston, Mass. :  McGraw-Hill,  c2002. 
 - xvi, 685 p. :  ill. ;  26 cm. +  1 computer disc (4 3/4 in.) 
<br/><br/> LC copy 1 lacking CD-ROM. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0072429461(pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802  / CRA