TY  - BOOK
AU  - Cravens,David W.
AU  - Crittenden,Victoria Lynn
AU  - Lamb,Charles W.
TI  - Strategic marketing management cases
SN  - 0072429461(pbk)
U1  - 658.802 
PY  - 2002///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Marketing
N1  - LC copy 1 lacking CD-ROM; Includes bibliographical references and index
ER  -