Belch, George E. <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
George E. Belch ; Michael A. Belch and Keyoor Purani. 
 - 9th ed. 
 - New Delhi :  McGraw-Hill,  2015. 
 - xliii, 1016 p. :  ill. ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781259026850 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Communication in marketing.<br/>Sales promotion.
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL