TY  - GEN
AU  - Kotler, Philip.
AU  - Lee, Nancy.
TI  - Corporate social responsibility: doing the most good for your company and your cause 
SN  - 9780471476115 (hbk.)
U1  - 658.408 
PY  - 2005///
CY  - Hoboken
PB  - Wiley, 
KW  - Social marketing
N1  - Includes references and index.
ER  -