Keller, Kevin Lane. <br/><br/>
Strategic brand management :  a European perspective / 
Kevin Lane Keller ; Ambi M.G Parameswaran and Isaac Jacob. 
 - 4th ed.  
 - Noida, India :  Pearson,   2018. 
 - xxix, 586 p. :  ill. ; 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789332542204 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic Management.
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL