TY  - BOOK
AU  - Keller,Kevin Lane
AU  - Jacob,Isaac
AU  - Parameswaran,Ambi M.G.
TI  - Strategic brand management: a European perspective 
SN  - 9789332542204 (pbk.)
U1  - 658.827 
PY  - 2018///
CY  - Noida, India
PB  - Pearson, 
KW  - Strategic Management
N1  - Includes bibliographical references and index
ER  -