Rethinking strategy for creative industries : innovation and interaction /
Milan Todorovic with Ali Bakir.
- New York : Routledge ; 2016.
- xiv, 237p. : ill. ; 24 cm.
- Routledge research in creative and cultural industries management .
Includes bibliographical references and index.
9780415730594 (hardback)
Arts Cultural industries Mass media Strategic planning.