Kotler, Philip, <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 17th ed. 
 - Hoboken :  Pearson Higher Education,  2018 
 - xxiv,707 pages ;  ill.  29 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9789352865611 (pbk.) 
<br/><br/><label>LCCN: </label>2016022842 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K636 2018 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT