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Global brand strategy : world-wise marketing in the age of branding / Jan-Benedict Steenkamp.

By: Publication details: London : Palgrave Macmillan, c2017.Description: xxiv, 319 p. : ill. ; 24 cmISBN:
  • 9781349949939 (hbk.)
Subject(s): DDC classification:
  • 658.827 STE
LOC classification:
  • HD69.B7 S74 2017
Item type: Books
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Includes bibliographical references and index.

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