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1. Books
Consumer behaviour / David Loudon by
Edition: 4th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, 2017
Availability: Items available for loan: Lending Collection (1)Call number: 658.8342 LOU.

2.
consumer behavior / Leon G. Schiffman by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice-Hall of India, 1997
Availability: No items available.

3. Books
Big data in practice : how 45 successful companies used big data analytics to deliver extraordinary results / Bernard Marr. by
Material type: Text Text
Publication details: West Sussex, U.K : Wiley, c2016
Availability: Items available for loan: Computer System Engineering (1)Call number: 658.0557 MAR.

4.
consumer behavior / Leon G. Schiffman by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice-Hall of India, 1997
Availability: Items available for loan: Reference Collection (1)Call number: 658 SCH.

5.
Data mining for dummies / Meta S. Brown. by
Publication details: Hoboken, NJ : John Wiley, c2014
Online resources:
Availability: Items available for loan: Lending Collection (5)Call number: 006.3 BRO, ...

6.
Consumer behavior : buying, having, and being / Michael R. Solomon & Saint Joseph's University. by
Edition: 10th ed.
Publication details: New Delhi : PHI Learning, 2014
Availability: Items available for loan: Reference Collection (1)Call number: 658.8342 SOL.

7.
Consumer behavior / Leon G. Schiffman & Leslie Lazar Kanuk. by
Edition: 10th ed.
Publication details: Chennai : Pearson, 2014
Availability: Items available for loan: Reference Collection (1)Call number: 658.8342 SCH.

8.
Consumer behavior in action : real-life applications for marketing managers / Geoffrey P. Lantos. by
Publication details: Armonk, N.Y. : M.E. Sharpe, c2011
Availability: Items available for loan: Reference Collection (1)Call number: 658.8342 LAN.

9.
Consumer behaviour : perspectives, findings and explanations / John O'Shaughnessy. by
Publication details: London : Palgrave Macmillan, 2013
Availability: Items available for loan: Reference Collection (1)Call number: 658.8342 OSH.

10.
Consumer behaviour : applications in marketing / Robert East ; Malcolm Wright & Marc Vanhuele. by
Edition: 2nd ed.
Publication details: London : SAGE, 2013
Availability: Items available for loan: Reference Collection (1)Call number: 658.8342 EAS.

11.
Managing customers through economic cycles / John McKean. by
Publication details: Chichester, West Sussex : John Wiley & Sons, c2010
Availability: Items available for loan: Reference Collection (1)Call number: 658.812 MCK.

12. Books
Handbook of culture and consumer behavior / edited by Sharon Ng and Angela Y. Lee. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Oxford University Press, c2015
Availability: Items available for loan: USPCAS-W Seminar Library (2)Call number: 658.8342 NG, ...

13. Books
Consumer behavior : building marketing strategy / Del I. Hawkins by
Edition: 13th ed.
Material type: Text Text
Availability: Items available for loan: Mehran University ISTD (1)Call number: 658.83420973 HAW.

14. Books
Data science for marketing analytics : a practical guide to forming a killer marketing strategy through data analysis with Python / Mirza Rahim Baig, Gururajan Govindan & Vishwesh Ravi Shrimali by
Edition: 2nd ed.
Material type: Text Text
Publication details: Birmingham : Packt Publishing, 2021
Availability: Items available for loan: Mehran University ISTD (1)Call number: 658.834 BAI.

15. Books
Consumer behavior : concepts and applications / David L. Loudon, by
Edition: 4th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1993
Availability: No items available.

16. Books
Consumer Behavior: Del. L Hawkins Building Marketing Strategy / by
Edition: 12th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, 2012
Availability: Items available for loan: Lending Collection (1)Call number: 658.834 HAW.

17. Books
Consumer behaviour / David Loudon by
Edition: 4th ed.
Publication details: New York : McGraw-Hill, 2017
Availability: No items available.

18.
consumer behavior / Leon G. Schiffman by
Edition: 6th ed.
Publication details: New Delhi : Prentice-Hall of India, 1997
Availability: No items available.

19. Books
Big data in practice : how 45 successful companies used big data analytics to deliver extraordinary results / Bernard Marr. by
Publication details: West Sussex, U.K : Wiley, c2016
Availability: No items available.

20.
consumer behavior / Leon G. Schiffman by
Edition: 6th ed.
Publication details: New Delhi : Prentice-Hall of India, 1997
Availability: No items available.

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